Universal Music Group China Inks Partnership with Buick

UMG Buick Partnership China Photo Credit history: Karsten Gaertner

Common Audio Group China inks a brand name-new partnership with Buick and releases a ‘brand-impressed tune.’

Common Songs Group for Manufacturers (UMGB China), UMG’s model partnerships division, has declared the signing of an arrangement with top vehicle producer Shanghai Basic Motors Buick (Buick) for a collaboration that will be the 1st of its form. The corporations have introduced an first musical undertaking influenced by Buick titled “Guang Zhi Suo Xiang (Where Mild Life),” that includes Liu Lingfei, released globally on Republic Information China.

Buick formally debuted the tune all through its 2022 Buick Homeowners Day party late in August, though the tunes video was released on September 5. Buick committed the song to its motorists, with the video clip depicting Buick owners’ lives and the delight of their Buick possession.

Liu Lingfei, the song’s performer, is a main actor in Chinese musical theater. He has starred in dozens of musicals, such as the original Chinese musical “White Night,” “The Misplaced Environment,” the Broadway musical “Cats,” and “The Changeling Doctor.”

“Buick and UMGB China are each committed to creating a phase for superb music functionality that can resonate with people today. The co-generation of the topic tune explores the likelihood of harnessing audio as a potent medium to hook up with qualified audiences,” suggests Aaron Wang, Main Economic Officer and Head of Model Partnerships for UMG Larger China.

“We are thrilled to support Buick infuse their brand principle by tunes, and to develop culturally applicable and artist-pushed articles that will resonate with existing and long run Buick owners in China.”

The deal marks the initially time the two international brand names have labored with each other. The collaboration travels the spectrum of integrated marketing and advertising, with the customization of the audio launch, artist endorsement, and resourceful visuals paving the way for on line and offline gatherings. The companies are also planning a series of publicity stunts in addition to a vinyl release of “Guang Zhi Suo Xiang (Wherever Mild Lives).”

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