universal music group Deputy Prime Minister Olha Stefanishyna offers the Ukraine Peace Prize to UMG exec Frank Briegmann. Image Credit: Olivier Matthys/Universal Songs Team

Universal Audio Group (UMG) has been given the “Ukraine Peace Prize” for its self-described “support for humanitarian reduction efforts in the region” as nicely as “music’s historic part in fostering peace.”

UMG, which previously this 12 months turned the to start with Major 3 label to cease operating in Russia, formally exposed right now that it had been awarded the Ukraine Peace Prize. Issued by Ukrainian President Volodymyr Zelensky, the honor was provided to Common Music’s chairman and CEO of Central Europe and Deutsche Grammophon, Frank Briegmann, the enterprise indicated.

Olha Stefanishyna, Ukraine’s deputy prime minister for European and Euro-Atlantic integration, presented Briegmann with the award (complete with a personalized plaque) at the Universal Music Belgium headquarters in Brussels. The associated persons snapped one of the resulting photos when standing right before a collection of vinyl data (Olivia Rodrigo’s Sour amid them) and a display screen displaying the UMG emblem.

Universal Music’s SVP of general public affairs for Europe, Robbert Baruch, was also on hand for the award ceremony, shots demonstrate, as was Universal Audio Belgium MD Patrick Guns and Common Tunes Benelux CEO Kees Van Der Hoeven.

Addressing her government’s final decision to difficulty the award to Universal Music Group, Deputy Key Minister Stefanishyna mentioned: “Ukraine is grateful to Universal Tunes for its ongoing assistance. The organization was a single of the very first to help Ukraine and sign up for the sanctions towards Russia.

“UMG is the to start with audio business in the entire world to get these an award. Because the starting of the whole-scale invasion, Common Songs has proven that they are legitimate pals of Ukraine and entertainment/lifestyle sphere should not stand apart the war.”

Meanwhile, Universal Audio took the chance to tout some of the initiatives that it is reported to have spearheaded to aid Ukraine, this kind of as donating to multiple aid-centered NGOs in the location and coordinating with the Metropolitan Opera on the release of A Concert for Ukraine. (The latter dwell album only shares a identify with the individual charity demonstrate that featured Ed Sheeran and other folks.)

And lastly, about the plans and undertakings that UMG’s associated by itself with to guide the country of about 44 million inhabitants, better-ups pointed to an array of charity concerts (which took area in quite a few countries) and Sting’s rerecording of “Russians.”

Resources from the newer iteration of the 1985 keep track of are achieving a Ukrainian “volunteer storage heart,” Universal New music relayed. Common Audio Publishing Team acquired Sting’s catalog for a claimed $300 million seven months back.