Volume – Director of Marketing & Creator Growth (US)

Volume is wanting for a qualified Director of Promoting & Creator Growth who will develop out the imaginative perform aligned with internet marketing equally the product or service and the creator written content.

In this role, you will do the job in alignment with our Market Relations group as properly as our CEO & COO. We are searching to ensure that our creators understand the why, what, and when to use our features as well as the value and uniqueness of the offering. You will be liable for developing go-to-current market ideas and creating out strategies.


Duties
  • Generate a go-to-market place tactic to provide to creators that explains the price proposition of Volume.com
  • Direct social media approach and mature the platform’s arrive at by way of staging content, timing, frequency, visual appearance, and integration by means of Fb, Instagram, Twitter, TikTok, YouTube, and so on and make sure social exercise tracks again to the all round marketing calendar and projected benefits
  • Deep comprehending of the complexities of a commence-up framework and ability to adapt to an ever-altering ecosystem, specifically as it relates to audio business trends i.e NFTS, Web3, virtual communities, and so forth
  • Interact with the songs group (artists, managers, labels) to examine new chances for progress in the video and audio livestream, songs streaming and electronic fanclub space
  • Define merchandise worth propositions and positioning in the context of item approach and market landscape – build the understanding of ‘why’ we are developing merchandise and attributes – Making a growth product with analysts, knowing of crucial levers – natural and organic vs. paid, creating hypotheses and checks as it relates to new creator activation and retention
  • Individual the go-to-current market tasks for all initiatives
  • Inspire and establish our in general shopper strategy, compile frequent experiences and shows, push go-to market place alignment, and know our client segments within and out
  • Make sure at any time-strengthening efficacy and person knowledge on the system by way of marketing campaign methods, details evaluation, and person suggestions
  • Knowledge of key advertising and marketing general performance metrics and advertising and marketing analytic resources to provide sector study, forecasts, competitive analyses, marketing campaign final results, and customer developments to translate results into actionable insights

WHO YOU ARE
  • Passionate about the long run of audio
  • Diploma in Business enterprise, Advertising and marketing, or similar discipline
  • 5+ years in Marketing and advertising, Electronic or Live Technique, or Consulting, ideally with Audio experience – Substantial energetic relationships with artists, managers and labels
  • Sturdy conversation/presentation abilities with a observe report of presenting sophisticated assessment to executives/senior management and peers
  • Fantastic business judgment: means to handle elaborate situations with clarity and self-confidence and complete facts assessment
  • Excellent capability to build associations and networks with many functions, regions, and at all concentrations of the corporation
  • Adaptability and ambition to get items finished even with an generally-changing market and aggressive circumstance
  • Capability to translate data into insights for actionable advancement
  • Experience top and managing marketing and advertising database, email, and/or CRM strategies

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