Bringing youthful customers into the baked beans category is powering SPC’s new seem collaboration with Vegemite and creator, DJ Andy Murphy, its advertising manager claims.

Pursuing an preliminary merchandise collaboration in May, SPC Baked Beans and Vegemite have teamed up with Melbourne-based mostly DJ and music producer, Andy Murphy, to develop an original audio monitor. The ‘Ultimate Aussie Mashup’ brings together SPC’s iconic jingle, ‘Hungry little human beans’ with Vegemite’s ‘Happy small Vegemites’ and is affected by the home songs design of the 1990s.

The collaboration was carried out in conjunction with company, Thinkerbell. The keep track of has been added by Murphy to Spotify and is also offered on Apple Music, Soundcloud and Amazon Songs. In addition, the observe is playing nationally throughout the Nova community with a qualified sponsorship of the Fitzy & Wippa breakfast show.

SPC promoting manager, George Dimkin, advised CMO the collaboration of two makes with iconic audio property nicely-acknowledged to more mature people introduced the best possibility to use sound to push cut through with a young focus on marketplace.

“We’re looking to introduce young customers to the category with penetration in the baked beans class at this time strongest amongst previous generations,” Dimkin stated. “As two iconic Australian brands in SPC and Vegemite, a massive section of picking house DJ, Andy Murphy, was the authenticity an accomplished grass-roots local Aussie expertise delivers in desirable to the concentrate on industry.”